Wayfinding around Westfield

The wayfinding system I chose to evaluate was that of the Westfield shopping center in Shepherd's Bush. Featuring several restaurants, movie theaters and both luxury and affordable clothing stores, Westfield is one of the largest shopping centers in London. Located just north of the Shepherd's Bush Underground Station, the center is extremely easy to find. There are many signs inside the tube station to direct shoppers toward Westfield.

Outside the main center are several kiosks and marker posts letting the visitor know where they are and how they can find other sections including The Atrium, Southern Terrace, Loft, Balcony, Village and car park. All signs had a consistent modern look made of silver metal material or clean white acrylic. There were a sparse number of digital map kiosks which could be used to locate a specific shop or restaurant. The typography used appeared to be consistent - a sans serif which differs from the type used in the Westfield logo.

Overall, I feel like a shoppers first visit to Westfield can be quite overwhelming due to the sheer size of the center. Naming the various sections and then referring to those names on the many kiosks does not provide much help at first, but once you get the lay of the land it becomes more useful. The digital maps are much more helpful but they are a bit hard to locate when you really need them. Aesthetically, I fell the system does its job by communicating the Westfield is a modern, cutting edge shopping center. Practically, I feel the system is average. 

I took several photos of the signage inside and outside Westfield. They can be viewed here.