Gearing up for New Blood

The past few weeks, I've been preparing for our degree show at D&AD's New Blood Exhibition. Not only have I launched a brand new website and revamped my blog (as you can see), I've also produced the following business cards and display boards for the show.

Major project: brief and timeline

Introduction
Scheduled to launch in 2012, Worthy Brands will be a premier marketing firm, focused on marketing research, statistics, and data-driven communications. Because of extensive experience in and passion for programming and technology, the company, led by founder Elise Worthy, will exclusively serve tech firms. With a deep understanding of this market, Worthy Brands will be better able to quickly evaluate need and execute on projects - more so than any other communications agency.



Services:
- Market/Competitive Analysis
- Customer Analysis
- Website Design
- Communication Design
- Campaigns (E-mail, Ad, Social Media)
- Visual Identity Standard Creation

Worthy Brands’ clients will primarily be web applications and technology-focused firms, for example:
- http://lessaccounting.com/

- http://livingsocial.com

- http://rubycentral.com/
- http://www.python.org/psf/
- http://www.etsy.com/

Project proposal
Worthy Brands will need a fresh and innovative identity of its own in order to market its services and attract and keep clientele. Because the company itself is a communications agency, the pressure is on to create a compelling identity to brand its impressive portfolio of work.

Tactics:

1. Market research: complete analysis of competition and target audience. Define strengths, weaknesses opportunities and threats. Identify audience demographics.
2. Creative development: present mood board and identity concepts for client critique
3. Testing: present draft concept to sample of target market
4. Implementation: apply final concept to following deliverables

Deliverables

Design elements:

• Logo
• Tagline
• Typographic style
• Color palette
• Tone of voice

Application concepts:

• Printed communications
• Business cards
• Stationary
• Portfolio
• Presentation folders
• Brochure
• Signage
• Online communications
• Website
• E-mail signature
• E-newsletter template
• PPT template

Tools:

• Brand guidelines
• Marketing plan

Timeline:

Bound and in the bag

Here are the spreads and some photos of my final Design Authorship project entitled "-jectivity: a search engine encyclopedia". This work asks the reader to question the quality of information referenced everyday by internet users (aka basically everyone) and compare this method of fact finding with those of the past. Presented in the guise of an actual encyclopedia, the subjective information pulled from search engine output is presented in the style of Neue Graphik - a design aesthetic pioneered to reveal objectivity in graphic content.