Scheduled to launch in 2012, Worthy Brands will be a premier marketing firm, focused on marketing research, statistics, and data-driven communications. Because of extensive experience in and passion for programming and technology, the company, led by founder Elise Worthy, will exclusively serve tech firms. With a deep understanding of this market, Worthy Brands will be better able to quickly evaluate need and execute on projects - more so than any other communications agency.
Services:
- Market/Competitive Analysis
- Customer Analysis
- Website Design
- Communication Design
- Campaigns (E-mail, Ad, Social Media)
- Visual Identity Standard Creation
Worthy Brands’ clients will primarily be web applications and technology-focused firms, for example:
- http://lessaccounting.com/
- http://livingsocial.com
- http://rubycentral.com/
- http://www.python.org/psf/
- http://www.etsy.com/
Project proposal
Worthy Brands will need a fresh and innovative identity of its own in order to market its services and attract and keep clientele. Because the company itself is a communications agency, the pressure is on to create a compelling identity to brand its impressive portfolio of work.
Tactics:
- Market research: complete analysis of competition and target audience. Define strengths, weaknesses opportunities and threats. Identify audience demographics.
- Creative development: present mood board and identity concepts for client critique
- Testing: present draft concept to sample of target market
- Implementation: apply final concept to following deliverables
Design elements:
- Logo
- Tagline
- Typographic style
- Color palette
- Tone of voice
- Printed communications
- Business cards
- Stationary
- Portfolio
- Presentation folders
- Brochure
- Signage
- Online communications
- Website
- E-mail signature
- E-newsletter template
- PPT template
- Brand guidelines
- Marketing plan
Timeline:
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